Client Proposal · 6-Month Program
A different objective for every platform. One flowing content system.
Naturaquell's organic presence across five platforms, engineered by Huxen Tech — five distinct roles, one 24-week content engine, five posts a week, zero copy-paste.
02 — 6-Month Roadmap
The organic funnel, month by month.
5 days a week, Monday–Friday, across all five platforms. Awareness in Month 1, conversion support by Month 6.
Brand Awareness & Identity
Brand StoryCompany IntroductionManufacturing ExcellenceProduct OverviewMission & Vision
Product Education & Features
Pool Heat Pump EducationSlush Machine EducationSmart FeaturesEnergy SavingProduct Tutorials
Trust & Credibility Building
Quality AssuranceCertificationsWarrantyInstallation ProcessCustomer Testimonials
Lifestyle & Seasonal Marketing
Family LifestyleSummer LivingBackyard InspirationEntertainingOutdoor Experiences
Community Engagement & Social Proof
UGCPollsQ&ATips & TricksBrand Interaction
Authority & Conversion Support
Buying GuidesProduct ComparisonSuccess StoriesBrand AchievementsIndustry Leadership
03 — Core Content Pillars
What every post is built from.
A fixed content mix, weighted by role — kept consistent across all six months and all five platforms.
Product Education
25%
Pool Heat Pump FeaturesSlush Machine FeaturesTutorialsSmart TechnologyEnergy Efficiency
Lifestyle & Use Cases
20%
Home & Backyard LifestyleFamily MomentsSummer ActivitiesPool ExperiencesEntertainment
Trust & Social Proof
20%
TestimonialsInstallation ProjectsBefore & AfterCertificationsWarranty & Quality
Brand & Company
15%
Brand StoryCompany ValuesFactory & ManufacturingR&DSustainability
Educational Content
10%
Energy Saving TipsPool MaintenanceFrozen Drink RecipesHome ImprovementIndustry Insights
Community & Engagement
10%
PollsQ&ABehind-the-ScenesTeam CultureSeasonal Campaigns
04 — Weekly Rhythm
Five days, five jobs.
The same daily rhythm repeats every week of the program, adapted per platform and per month's objective.
Monday
Brand / Educational
Awareness
Tuesday
Product Feature / Tutorial
Education
Wednesday
Lifestyle / Use Case
Engagement
Thursday
Trust / Customer Story
Credibility
Friday
Interactive / Community / Trend
Community Growth
05 — Monthly Deliverables & Scheduling
What gets published, where, and when.
The core 5-post weekly system is adapted into a platform-specific volume and posted at each channel's best-performing time.
| Platform | Monthly Volume | Format Mix |
|---|
| Facebook | ~20 posts / month | Reels, Carousels, Image Posts, Stories |
| Instagram | ~20 posts / month | Reels (priority), Carousels, Stories |
| LinkedIn | ~12 posts / month | Graphics, Articles, Short Video |
| TikTok | ~20 videos / month | Vertical Video 15–45s |
| YouTube | ~8 videos / month | 2 Long-Form + 6 Shorts |
06 — Reporting & Performance Tracking
How progress is measured and shared.
Three reporting layers keep Naturaquell informed at the pace that matches each decision.
Weekly
Pulse Check
- Top-performing post per platform
- Engagement rate vs. previous week
- Content approval status for next week
Monthly
Performance Report
- KPI results per platform vs. objective
- Follower & reach growth trend
- Pillar mix delivered vs. planned
- Recommendations for next month
Quarterly
Strategy Review
- Roadmap phase evaluation (awareness → conversion)
- Audience insights & content adjustments
- Business inquiries & lead quality (LinkedIn)
07 — KPI Targets & Growth Benchmarks
What success looks like, in numbers.
6-month growth benchmarks across the combined organic account. Impressions and Engagement are Huxen Tech's calculated estimates, modeled from the Reach target.
FollowersTarget
4K→10K
Combined net follower growth across all 5 platforms over 6 months.
ReachTarget
30K→100K
Monthly unique accounts reached, scaling as the roadmap moves from Month 1 to Month 6.
ImpressionsCalculated
45K→300K
Estimated at ~1.5×–3× Reach (industry-standard repeat-view multiplier), monthly.
Profile VisitsTarget
5K→10K
Monthly profile visits across Facebook, Instagram & LinkedIn combined.
EngagementCalculated
1K→6K
Estimated at ~3%–6% engagement rate on Reach (likes, comments, shares, saves), monthly.
Note — Followers, Reach and Profile Visits are the account's core growth targets. Impressions and Engagement are Huxen Tech's projected estimates, calculated from the Reach range using standard organic-social benchmarks; actual results will be tracked and refined in the Monthly Performance Report.
120+
Organic content pieces across 24 weeks
24 weeks × 5 posts, adapted per platform format, carrying Naturaquell from brand awareness through education, trust, lifestyle, community and conversion support — one connected organic funnel across Facebook, Instagram, LinkedIn, TikTok and YouTube.